{"product_id":"small-press-book-marketing-writing-workshop-online","title":"Visibility and Book Sales: Marketing Your Small Press Book — One-Day Online Book Marketing Seminar with John Sibley Williams Starts Wednesday, July 14th, 2027","description":"\u003ch2\u003eSmall Press Book Marketing Workshop: Boost Sales | July 2027 Online\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eVisibility and Book Sales Writing Workshop: Marketing Your Small Press Book with John Sibley Williams\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBegins Wednesday, July 14, 2027\u003cbr\u003eClass will meet once via Zoom on Wednesday, 6:00 PM – 8:00 PM ET\u003c\/p\u003e\n\u003cp\u003e🌍 Class Times by Time Zone:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLos Angeles (PDT): 3:00 PM – 5:00 PM\u003c\/li\u003e\n\u003cli\u003eChicago (CDT): 5:00 PM – 7:00 PM\u003c\/li\u003e\n\u003cli\u003eNew York (EDT): 6:00 PM – 8:00 PM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNow Enrolling!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAny questions about this class? Use the Chat Button to talk with us.\u003c\/p\u003e\n\u003cp\u003eInstructor John Sibley Williams is the author of nine poetry collections, including \u003cem\u003eScale Model of a Country at Dawn\u003c\/em\u003e (Cider Press Review Poetry Award), \u003cem\u003eThe Drowning House\u003c\/em\u003e (Elixir Press Poetry Award), \u003cem\u003eAs One Fire Consumes Another\u003c\/em\u003e (Orison Poetry Prize), \u003cem\u003eSkin Memory\u003c\/em\u003e (Backwaters Prize, University of Nebraska Press), \u003cem\u003eskycrape\u003c\/em\u003e (WaterSedge Poetry Chapbook Contest), and \u003cem\u003eSummon\u003c\/em\u003e (JuxtaProse Chapbook Prize). His book \u003cem\u003eSky Burial: New \u0026amp; Selected Poems\u003c\/em\u003e is forthcoming in translation from the Portuguese press do lado esquerdo. A thirty-five-time Pushcart nominee, John serves as editor of \u003cem\u003eThe Inflectionist Review\u003c\/em\u003e and Poetry Editor at Kelson Books. Previous publishing credits include \u003cem\u003eBest American Poetry\u003c\/em\u003e, \u003cem\u003eYale Review\u003c\/em\u003e, \u003cem\u003eVerse Daily\u003c\/em\u003e, \u003cem\u003eNorth American Review\u003c\/em\u003e, \u003cem\u003ePrairie Schooner\u003c\/em\u003e, and \u003cem\u003eTriQuarterly\u003c\/em\u003e.\u003c\/p\u003e\n\u003ch2\u003eWho is this class for?\u003c\/h2\u003e\n\u003cp\u003eThis online seminar is for authors and poets of all genres who want to learn traditional, non-social-media strategies for marketing and publicizing their small press book. Fiction writers, nonfiction writers, and poets at all levels are welcome.\u003c\/p\u003e\n\u003ch2\u003eWhat to expect:\u003c\/h2\u003e\n\u003cp\u003eWith over 800 books published per day in the US alone, publicity for small press books has never been more necessary, or more difficult. This book marketing writing workshop gives writers of all genres the tools, money-saving techniques, and networking skills to market their books with maximum effectiveness.\u003c\/p\u003e\n\u003cp\u003eMost book marketing classes focus exclusively on social media. This online writing class instead breaks down a wide range of other strategies for gaining reviews, interviews, events, and sales, along with cost-saving techniques and templates you can put to use right away. Topics include creating a cohesive business strategy, using traditional and digital media, giving readings and other methods of selling books, balancing your marketing budget, and thinking outside the box to find your fans.\u003c\/p\u003e\n\u003cp\u003eThe seminar is lesson-, strategy-, and discussion-based, and John Sibley Williams provides an extensive handout and workbook with samples, information, tips, and prompts, so you leave with a practical resource to return to as your book finds its readers.\u003c\/p\u003e\n\u003ch2\u003eWhat are the writing goals?\u003c\/h2\u003e\n\u003cp\u003eIn this course, students will craft their own unique, personalized book marketing strategy, one that draws on their current strengths while expanding their skillset. This is a lesson- and discussion-based creative writing course rather than a manuscript workshop, so no writing is submitted for feedback.\u003c\/p\u003e\n\u003ch2\u003eReadings\u003c\/h2\u003e\n\u003cp\u003eAll materials are provided in an extensive handout and workbook with samples, information, tips, and prompts. No books are needed.\u003c\/p\u003e\n\u003ch2\u003eCOURSE OUTLINE\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSession (Wednesday, July 14):\u003c\/strong\u003e What to know in advance of formulating a marketing strategy; costs and expenditures and how to track them; the pros and cons of contests; selling directly to venues; non-social-media networking; booking and hosting events; acquiring book reviews, interviews, and more; advertising and collateral; money-saving techniques.\u003c\/p\u003e\n\u003ch2\u003eCOURSE TAKEAWAYS:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuild a cohesive business strategy for marketing your small press book\u003c\/li\u003e\n\u003cli\u003eTrack marketing costs and expenditures, balance your budget, and apply money-saving techniques\u003c\/li\u003e\n\u003cli\u003eWeigh the pros and cons of contests and learn to sell directly to venues\u003c\/li\u003e\n\u003cli\u003eBook and host events and readings, and acquire reviews, interviews, and more\u003c\/li\u003e\n\u003cli\u003eNetwork and find your fans beyond social media through traditional and digital media, advertising, and collateral\u003c\/li\u003e\n\u003cli\u003eLeave with a personalized marketing strategy and an extensive workbook of samples, tips, and templates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePAYMENT OPTIONS:\u003c\/h2\u003e\n\u003cp\u003eTuition is $99 USD. You can pay for the course in full or use Shop Pay or Affirm to pay over time with equal Monthly Payments. Both options are available at checkout.\u003c\/p\u003e\n\u003ch2\u003eONLINE COURSE STRUCTURE:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstructor: John Sibley Williams\u003c\/li\u003e\n\u003cli\u003eBegins Wednesday, July 14, 2027\u003c\/li\u003e\n\u003cli\u003eClass will meet once via Zoom on Wednesday, 6:00 PM – 8:00 PM ET\u003c\/li\u003e\n\u003cli\u003eTuition is $99 USD.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Writing Workshops Org","offers":[{"title":"Default Title","offer_id":50622738661624,"sku":null,"price":88.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0287\/3917\/4532\/files\/JohnSibleyWilliamsHeadshot.png?v=1746829020","url":"https:\/\/writingworkshops.com\/en-es\/products\/small-press-book-marketing-writing-workshop-online","provider":"Writing Workshops","version":"1.0","type":"link"}