Wednesday, June 5th, 2024

Live Seminar Via Zoom 7:00PM – 9:00PM Eastern

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• Structured Learning & Personal Guidance: Engage in a structured six-week program where each session focuses on a specific component of your book proposal, complemented by personal guidance and a weekly Q&A with Tawny Lara, an experienced author with Penguin Random House and CMO.
• Professional Proposal Crafting: From articulating your unique perspective to detailing your marketing strategy, learn to craft a compelling book proposal that answers critical questions like "Why Me?" and "Why Now?", and effectively presents your author bio and book concept.
• Marketing and Promotion Mastery: Overcome the challenge of self-promotion through targeted strategies to identify and engage your book's audience, and create a robust marketing plan that goes beyond just social media.
• Practical Writing Exercises: Progress from conceptual outlines to writing sample chapters, with practical exercises designed to refine your chapter titles and summaries, ensuring your proposal resonates with agents and publishers.

“When it comes to non-fiction, a big part of an agent’s job is wrangling a book proposal together with their author. Digging into the why of the project, discussing platform, and the like. It only benefits you to be more prepared. The more you have in there, the better. When Tawny’s proposal arrived in my agent inbox and I opened it, it was like that scene in Pulp Fiction when they open the briefcase and all golden light shines out. It was perfect. And I called her the same day asking to work on the project. You’ll learn a lot from her, absolutely” -Eric Smith, author & Tawny’s agent

“The publishing world is a minefield, and Tawny is a Bloodhound. Over the past decade, she's learned how to navigate this clusterfuck of this industry, cutting through the BS, so you can actually get published and your voice heard.” -Zachary Zane, Author of Boyslut, A Memoir and Manifesto

“Tawny is such an excellent resource for someone navigating publishing and proposals for the first time. I am a DIY-type who usually just uses Google to teach me everything, but having Tawny's help saved me weeks if not months of research and helped me feel extremely clear and prepared as I began the process. Very grateful for her expertise!” -Mariana Louis, archetypal tarotist

"Tawny Lara's class on writing non-fiction book proposals is a lighthouse for anyone eager to explore mental health topics with depth and empathy. Her expertise not only helps writers to craft impactful narratives but also to navigate the complexities of mental health with sensitivity and insight." - Sophie Saint Thomas, author of Reproductive Rites

“Tawny is not only an experienced journalist and writer, but she’s also a marketing wiz who can bring that extra special sauce to your book proposal. If you want to actually sell your book, there’s no one else that I’d rely on to teach me the 101.” - Irina Gonzalez, editor, journalist, and author of the Raising Gen Alpha newsletter

"Tawny is a master when it comes to marketing yourself as a writer. She will help you focus your vision and tap into insider knowledge of the publishing world." -Gemma Hartley, author of Fed Up: Emotional Labor, Women, and the Way Forward

“Tawny will help you sell your book proposal. She knows the game, and she will teach you how to play it.” -Paulina Pinsky, co-author of It Doesn’t Have to be Awkward

• Instructor: Tawny Lara
  
• Wednesday, June 5th, 2024
• Live Seminar Via Zoom 7:00PM – 9:00PM Eastern
• Limited to 12 students.
• Tuition is $595