Begins Sunday, September 13th, 2026

Class will meet once via Zoom from 1:00 PM - 3:00 PM ET

🌍 Class Times by Time Zone: Los Angeles (PT): 10:00 AM – 12:00 PM / Chicago (CT): 11:00 AM – 1:00 PM / New York (ET): 1:00 PM – 3:00 PM / London (BST): 6:00 PM – 8:00 PM / Berlin (CEST): 7:00 PM – 9:00 PM

Any questions about this class? Use the Chat Button to talk with us. 

Instructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to create cool shit, and we also want to make a living. She's the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage (parentheses). She's also an exhausted Capricorn who's obsessed with her dog, Stevie Nicks.

Who is this class for?

This newsletter writing workshop is designed for writers tired of performing online, creatives who know a lot but feel stuck saying it, and coaches, therapists, founders, and artists who want a newsletter that sounds like them. Whether you're circling the idea of starting a newsletter or you have one but feel blocked, inconsistent, or quietly resentful of it, this class is for you. All levels welcome.

What to expect:

This is not a growth-hack workshop. It's a reset. In this online writing class, you'll learn to reclaim newsletters as a relational, creative, and sustainable practice that works inside real life—not hustle culture.

Tawny breaks down why newsletters work better than social media and why they fall apart when you treat them the same way. The workshop reframes newsletter writing as a courage practice instead of a content grind. You'll explore finding your voice before boxing yourself into a niche, why throwing spaghetti at the wall is actually a smart early strategy, how to write subject lines that get opened without sounding like a marketer, and how to think about cadence, consistency, and metrics without frying your nervous system.

You'll also learn how to reuse old work without guilt, when (and how) to monetize without burning trust, and what numbers actually matter. It's a mix of teaching, real-world examples, and open discussion—not a lecture, and definitely not a hustle sermon.

What are the writing goals?

You do not need a big following, a polished brand, a clear niche, or a perfect publishing schedule. You do need curiosity and a willingness to experiment. In this seminar, students will leave with a human-centered framework for newsletter writing that prioritizes connection over metrics and sustainability over burnout.

SEMINAR TAKEAWAYS:

• Why Newsletters Matter: Whether you're trying to land a book deal or just want to write regularly again, understand why writing a newsletter is a sustainable, ethical platform-building approach for writers (hint: no algorithms!)
• Content Strategy: Learn to think like an editor by creating a content calendar. Strategizing your newsletters can keep you inspired to write while also keeping your audience engaged.
• Ignore Impostor Syndrome: This section is for the voice in your head that thinks this class isn't for you because you're not a "real" writer. Hear Tawny's moments of impostor syndrome and how she still pushes through them, one day at a time. Learn tips to quiet perfectionism and get words on the damn page.

TESTIMONIALS:

“When it comes to non-fiction, a big part of an agent’s job is wrangling a book proposal together with their author. Digging into the why of the project, discussing platform, and the like. It only benefits you to be more prepared. The more you have in there, the better. When Tawny’s proposal arrived in my agent inbox and I opened it, it was like that scene in Pulp Fiction when they open the briefcase and all golden light shines out. It was perfect. And I called her the same day asking to work on the project. You’ll learn a lot from her, absolutely” -Eric Smith, author & Tawny’s agent

“The publishing world is a minefield, and Tawny is a Bloodhound. Over the past decade, she's learned how to navigate this clusterfuck of this industry, cutting through the BS, so you can actually get published and your voice heard.” -Zachary Zane, Author of Boyslut, A Memoir and Manifesto

“Tawny is such an excellent resource for someone navigating publishing and proposals for the first time. I am a DIY-type who usually just uses Google to teach me everything, but having Tawny's help saved me weeks if not months of research and helped me feel extremely clear and prepared as I began the process. Very grateful for her expertise!” -Mariana Louis, archetypal tarotist

"Tawny Lara's class on writing non-fiction book proposals is a lighthouse for anyone eager to explore mental health topics with depth and empathy. Her expertise not only helps writers to craft impactful narratives but also to navigate the complexities of mental health with sensitivity and insight." - Sophie Saint Thomas, author of Reproductive Rites

“Tawny is not only an experienced journalist and writer, but she’s also a marketing wiz who can bring that extra special sauce to your book proposal. If you want to actually sell your book, there’s no one else that I’d rely on to teach me the 101.” - Irina Gonzalez, editor, journalist, and author of the Raising Gen Alpha newsletter

"Tawny is a master when it comes to marketing yourself as a writer. She will help you focus your vision and tap into insider knowledge of the publishing world." -Gemma Hartley, author of Fed Up: Emotional Labor, Women, and the Way Forward

“Tawny will help you sell your book proposal. She knows the game, and she will teach you how to play it.” -Paulina Pinsky, co-author of It Doesn’t Have to be Awkward

"Tawny, I wanted to take a moment to thank you for what was a chock-full-of-info book proposal seminar yesterday. I am so glad I came; it was worth my time in all respects! Thank you for being so generous and forthcoming and giving us so much knowledge about the book proposal process in such a clear and seamless way. I feel like every minute had something valuable to offer. My kind of seminar!" -former student

"This seminar got me excited to explore and think about how I might take what I already do and turn it into a card deck and if so...what would that look like. Tawny was knowledgeable and open and kept on time with things, which I always appreciate. It was well worth the investment." -former student.

"This seminar exceeded my expectations! It was super helpful and informative about an emerging area of publishing. The most helpful part: Tawny's slide deck; the comparison between self-publishing and traditional; talking about how publishers have different imprints for paper products. Thank you!" -former student

PAYMENT OPTIONS:

🌍 Class Times by Time Zone: Los Angeles (PT): 10:00 AM – 12:00 PM / Chicago (CT): 11:00 AM – 1:00 PM / New York (ET): 1:00 PM – 3:00 PM / London (BST): 6:00 PM – 8:00 PM / Berlin (CEST): 7:00 PM – 9:00 PM