arrow-right cart chevron-down chevron-left chevron-right chevron-up close menu minus play plus search share user email pinterest facebook instagram snapchat tumblr twitter vimeo youtube subscribe dogecoin dwolla forbrugsforeningen litecoin amazon_payments american_express bitcoin cirrus discover fancy interac jcb master paypal stripe visa diners_club dankort maestro trash

Shopping Cart

Book Proposal Boot Camp: Create the Business Plan For Your Book in 6-Weeks (Zoom), Starts Thursday, September 5th, 2024
Regular price

Book Proposal Boot Camp: Create the Business Plan For Your Book in 6-Weeks (Zoom), Starts Thursday, September 5th, 2024

Unit price per

Class Starts on Thursday, September 5th, and ends on Thursday, October 10th, 2024

The class will meet weekly via Zoom on Thursdays, 7:00PM - 9:00PM Eastern.

Any questions about this class? Use the Chat Button (lower left) to talk with us. 

This book proposal boot camp, limited to just 15 students, is designed for folks ready to prioritize writing a book proposal. Tawny Lara, Quirk and Penguin Random House author of Dry Humping: A Guide to Dating Relating, and Hooking Up Without the Booze, and the forthcoming card deck, The Sobriety Deck, designed this intensive as the book proposal boot camp she needed in the early stages of her publishing career. Tawny also has a Business degree, and she's the CMO of a drink brand. She approaches book proposals the same way she approaches business. She sees book proposals as business and marketing plans for your book. 


In a virtual group setting, students meet with Tawny for two hours a week to finally dust off that old Google Doc and get to work. Each week is structured so students can focus on one aspect of a book proposal at a time rather than feeling overwhelmed by the whole thing at once. 

Each session ends with a 20-minute Q&A where students can ask about publishing, proposals, finding an agent, preorder campaigns, and book marketing.


Week 1: Why Me? and Why Now? - Each book proposal needs to answer two questions: Why Me? and Why Now? You'll define why you're the person to write your book and why the world needs your book right now.

Week 2: Introduction and About the Author - Every book proposal needs a hook. Together, we'll identify what makes your book proposal unique. Then, we'll spruce up your author bio by creating a full-page About the Author section that further expands on why you're the right person to write this book.

Week 3: Target Audience and Comp Titles - Identifying your target audience(s) can help you visualize your readers, which then helps publishers (and you!) know how to market your book. In addition to identifying your target audience(s), you'll also identify your comp titles (existing books that are similar to yours) and discern how your book is different.

Week 4: Marketing, Promotion, and Platform - Everyone hates this part. You're not alone. We'll discuss how to feel comfortable with self-promotion without cringing (OK, cringing less.) Together, we'll identify your platform (it's not just social media!) and create an outline for your book's marketing strategy

Week 5: Chapter Overview - Chapter titles and summaries help future agents and publishers understand your book idea. You'll learn what to include in those summaries to be as efficient as possible.

Week 6: Sample Chapters/Q&A - Based on the chapter titles from the previous week, you'll choose two chapters to include in your proposal. This class time will be spent outlining those sample chapters.

  • Structured Learning & Personal Guidance: Engage in a structured six-week program where each session focuses on a specific component of your book proposal, complemented by personal guidance and a weekly Q&A with Tawny Lara, an experienced author with Penguin Random House and CMO.
  • Professional Proposal Crafting: From articulating your unique perspective to detailing your marketing strategy, learn to craft a compelling book proposal that answers critical questions like "Why Me?" and "Why Now?", and effectively presents your author bio and book concept.
  • Marketing and Promotion Mastery: Overcome the challenge of self-promotion through targeted strategies to identify and engage your book's audience, and create a robust marketing plan that goes beyond just social media.
  • Practical Writing Exercises: Progress from conceptual outlines to writing sample chapters, with practical exercises designed to refine your chapter titles and summaries, ensuring your proposal resonates with agents and publishers.


“When it comes to non-fiction, a big part of an agent’s job is wrangling a book proposal together with their author. Digging into the why of the project, discussing platform, and the like. It only benefits you to be more prepared. The more you have in there, the better. When Tawny’s proposal arrived in my agent inbox and I opened it, it was like that scene in Pulp Fiction when they open the briefcase and all golden light shines out. It was perfect. And I called her the same day asking to work on the project. You’ll learn a lot from her, absolutely” -Eric Smith, author & Tawny’s agent

“The publishing world is a minefield, and Tawny is a Bloodhound. Over the past decade, she's learned how to navigate this clusterfuck of this industry, cutting through the BS, so you can actually get published and your voice heard.” -Zachary Zane, Author of Boyslut, A Memoir and Manifesto

“Tawny is such an excellent resource for someone navigating publishing and proposals for the first time. I am a DIY-type who usually just uses Google to teach me everything, but having Tawny's help saved me weeks if not months of research and helped me feel extremely clear and prepared as I began the process. Very grateful for her expertise!” -Mariana Louis, archetypal tarotist

"Tawny Lara's class on writing non-fiction book proposals is a lighthouse for anyone eager to explore mental health topics with depth and empathy. Her expertise not only helps writers to craft impactful narratives but also to navigate the complexities of mental health with sensitivity and insight." - Sophie Saint Thomas, author of Reproductive Rites

“Tawny is not only an experienced journalist and writer, but she’s also a marketing wiz who can bring that extra special sauce to your book proposal. If you want to actually sell your book, there’s no one else that I’d rely on to teach me the 101.” - Irina Gonzalez, editor, journalist, and author of the Raising Gen Alpha newsletter

"Tawny is a master when it comes to marketing yourself as a writer. She will help you focus your vision and tap into insider knowledge of the publishing world." -Gemma Hartley, author of Fed Up: Emotional Labor, Women, and the Way Forward

“Tawny will help you sell your book proposal. She knows the game, and she will teach you how to play it.” -Paulina Pinsky, co-author of It Doesn’t Have to be Awkward


Tuition is $595. You can pay for the course in full  or use Affirm to pay over time with equal Monthly Payments. Both options are available at checkout.
  • Instructor: Tawny Lara
  • Thursday, September 5th, and ends on Thursday, October 10th, 2024
  • The class will meet weekly via Zoom on Thursdays, 7:00PM - 9:00PM Eastern
  • Limited to 15 students.
  • Tuition is $595