Sunday, January 25th, 2026

Live Seminar Via Zoom 1:00PM – 3:00PM Eastern

Any questions about this class? Use the Chat Button (lower left) to talk with us.

Instructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to create cool shit, and we also want to make a living. She's the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, and co-founder of the vinegar-based botanical beverage (parentheses). She's also an exhausted Capricorn who's obsessed with her dog, Stevie Nicks.

Tawny Lara’s experience as a journalist, author, teacher, and coach helped her identify common questions about starting—and sustaining—a newsletter-writing practice: What will I even write about?!? Do I have to publish every week?!? Do people even care what I have to say?!? Will people really pay me if I monetize my newsletter?!? I have no interest in monetizing; I just want to write again... is a newsletter right for me?

New Year, Newsletter is a two-hour seminar that provides an in-depth look at why prioritizing a newsletter is worth your time. 

Tawny’s teaching approach blends tangible tips, actionable advice, and real-life experience. Whether you’re a professional author or you’re still trying to convince yourself that you’re a “real writer,” this workshop is for you.

Participants will emerge from this seminar with fresh ideas and the courage click that "publish" button.

SEMINAR TAKEAWAYS:

Why Newsletters Matter: Whether you're trying to land a book deal or just want to write regularly again, understand why writing a newsletter is a sustainable, ethical platform-building approach for writers (hint: no algorithms!)

Content Strategy: Learn to think like an editor by creating a content calendar. Strategizing your newsletters can keep you inspired to write while also keeping your audience engaged.

Ignore Impostor Syndrome: This section is for the voice in your head that thinks this class isn’t for you because you're not a “real” writer. Hear Tawny’s moments of impostor syndrome and how she still pushes through them, one day at a time. Learn tips to quiet perfectionism so you can get words on the page.

WHO SHOULD ATTEND:

This seminar welcomes a diverse audience, from seasoned writers wanting to bring their voice to a newsletter platform to curious beginners eager to embark on their writing journey. This seminar provides the insights, tools, and inspiration needed to write a newsletter.

With Tawny Lara's guidance, you'll learn how to build a sustainable newsletter writing practice. Prepare to feel empowered, inspired, and fully equipped to tackle your newsletter with confidence and enthusiasm. 

TESTIMONIALS:

“When it comes to non-fiction, a big part of an agent’s job is wrangling a book proposal together with their author. Digging into the why of the project, discussing platform, and the like. It only benefits you to be more prepared. The more you have in there, the better. When Tawny’s proposal arrived in my agent inbox and I opened it, it was like that scene in Pulp Fiction when they open the briefcase and all golden light shines out. It was perfect. And I called her the same day asking to work on the project. You’ll learn a lot from her, absolutely” -Eric Smith, author & Tawny’s agent

“The publishing world is a minefield, and Tawny is a Bloodhound. Over the past decade, she's learned how to navigate this clusterfuck of this industry, cutting through the BS, so you can actually get published and your voice heard.” -Zachary Zane, Author of Boyslut, A Memoir and Manifesto

“Tawny is such an excellent resource for someone navigating publishing and proposals for the first time. I am a DIY-type who usually just uses Google to teach me everything, but having Tawny's help saved me weeks if not months of research and helped me feel extremely clear and prepared as I began the process. Very grateful for her expertise!” -Mariana Louis, archetypal tarotist

"Tawny Lara's class on writing non-fiction book proposals is a lighthouse for anyone eager to explore mental health topics with depth and empathy. Her expertise not only helps writers to craft impactful narratives but also to navigate the complexities of mental health with sensitivity and insight." - Sophie Saint Thomas, author of Reproductive Rites

“Tawny is not only an experienced journalist and writer, but she’s also a marketing wiz who can bring that extra special sauce to your book proposal. If you want to actually sell your book, there’s no one else that I’d rely on to teach me the 101.” - Irina Gonzalez, editor, journalist, and author of the Raising Gen Alpha newsletter

"Tawny is a master when it comes to marketing yourself as a writer. She will help you focus your vision and tap into insider knowledge of the publishing world." -Gemma Hartley, author of Fed Up: Emotional Labor, Women, and the Way Forward

“Tawny will help you sell your book proposal. She knows the game, and she will teach you how to play it.” -Paulina Pinsky, co-author of It Doesn’t Have to be Awkward

"Tawny, I wanted to take a moment to thank you for what was a chock-full-of-info book proposal seminar yesterday. I am so glad I came; it was worth my time in all respects! Thank you for being so generous and forthcoming and giving us so much knowledge about the book proposal process in such a clear and seamless way. I feel like every minute had something valuable to offer. My kind of seminar!" -former student

"This seminar got me excited to explore and think about how I might take what I already do and turn it into a card deck and if so...what would that look like. Tawny was knowledgeable and open and kept on time with things, which I always appreciate. It was well worth the investment." -former student.

"This seminar exceeded my expectations! It was super helpful and informative about an emerging area of publishing. The most helpful part: Tawny's slide deck; the comparison between self-publishing and traditional; talking about how publishers have different imprints for paper products. Thank you!" -former student

PAYMENT OPTIONS:

• Instructor: Tawny Lara
  

• Sunday, January 25th, 2026
  

• Live Seminar Via Zoom 1:00PM – 3:00PM Eastern

• Tuition is $99 USD