arrow-right cart chevron-down chevron-left chevron-right chevron-up close menu minus play plus search share user email pinterest facebook instagram snapchat tumblr twitter vimeo youtube subscribe dogecoin dwolla forbrugsforeningen litecoin amazon_payments american_express bitcoin cirrus discover fancy interac jcb master paypal stripe visa diners_club dankort maestro trash
What Makes a Great Nonfiction Book Idea Zoom Seminar, July 15th, 2021
Regular price

What Makes a Great Nonfiction Book Idea Zoom Seminar, July 15th, 2021

Unit price per

Thursday, July 15th, 2021

Live Seminar Via Zoom 2PM – 5PM EST

Any questions about this class? Use the Chat Button (lower left) to talk with us.

Led by Jennifer Keishin Armstrong, the New York Times bestselling author of seven narrative nonfiction books, including Seinfeldia, When Women Invented Television, and Sex and the City and Us.

Where do great book ideas come from? Sometimes we wrack our brains for just the right big idea that will go the distance, and other times we find ourselves drowning in too many ideas, unsure which one to pursue.

There are so many ways to go wrong: Maybe you’ll pick something only to find it’s a dead end in three months, barely enough to fill a few pages, much less a whole book. Maybe you’ll find something you love, only to be rejected by agents and publishers. Maybe you’ll choose a topic that’s impossible to market to the masses.

If you want help with conceiving your next nonfiction book idea, from finding that spark of inspiration to evaluating it for depth, breadth, industry appeal, and marketability, this is the seminar for you.

We’ll talk through the process, with plenty of real-life examples and honest insider insights into the publishing business. Then we’ll get down to business, brainstorming ideas and workshopping them so that you leave with some solid options to pursue—as well as a step-by-step checklist for evaluating future ideas.

We’ll also discuss next steps, like researching, writing proposals, and looking for agents or considering non-traditional publishing options.


  • Concrete methods for sparking new book ideas
  • A clear idea or two that you can pursue with confidence
  • A checklist for evaluating current and future book ideas


“I can’t say enough about Jennifer. Her experience speaks for itself, but her generosity of spirit sets her apart. She is genuinely interested in other writers’ stories and ideas and invested in their success. She’s not just an acclaimed author and magazine writer. She’s a teacher. She offered constructive criticism and a compassionate ear.” -Erin Carlson, I’ll Have What She’s Having & Queen Meryl

“Jennifer is the perfect companion to have on what can be a very daunting and lonely journey. She knows how to write a book, especially one that sells.” -Natasha Scripture, Man Fast: A Memoir

“I had a truly positive and impactful experience working with Jennifer on my book proposal. She took the time to deeply understand what I was trying to accomplish, and subsequently coached me through editing and refinement following a process that ensured we would stay true to that initial vision. I gained new skills, a greater sense of confidence, and even more enthusiasm for my project through working with Jennifer.” -Rehan Choudhry

“Jennifer is a thoughtful editor, wonderful brainstorm partner and a real pleasure to work with. She helped me get through a number of writing roadblocks and offered so many helpful suggestions along the way. She is not only a talented writer but an excellent teacher, who is generous with her insight and will challenge you to dig deeper. I can’t recommend her enough!” -Thea Glassman


This class will meet via Zoom on Thursday, July 15th, 2021 from 2PM - 5PM EST


You can pay for the course in full or use Affirm to pay over time with equal Monthly Payments. Both options are available at checkout.
  • Jennifer Keishin Armstrong | Live via Zoom

  • Thursday, July 15th, 2021 | 2PM - 5PM EST

  • Seminar is fully ONLINE and meets via Zoom

A New York Times bestselling author, Jennifer Keishin Armstrong has written seven pop culture history books, including Seinfeldia; When Women Invented Television; Mary and Lou and Rhoda and Ted; and Sex and the City and Us. Her work appears in many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard.

Shopping Cart