Tuesday, February 4th, 2025

Live Seminar Via Zoom 7:00PM – 9:00PM Eastern

Any questions about this class? Use the Chat Button (lower left) to talk with us.

Led by Tawny Lara, author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle, co-host of the Recovery Rocks podcast, and co-founder of the vinegar-based botanical beverage, (parentheses).

Read an Interview with Tawny about How to be Your Own Publicist.

This class helps writers, researchers, artists, and entrepreneurs learn how to promote their work without that cringey OMG-I-hate-self-promotion feeling. Whether you're looking for strategies on promoting an existing piece of work or creating a platform to prove that you're the expert on a subject, Be Your Own Publicist is the class for you.

This Be Your Own Publicist class is more than PR 101; it's a chance to reframe self-promotion as a strategy to promote your hard work and expertise.

Participants will emerge from this seminar with a comprehensive understanding of what exactly a publicist does and some DIY skills so attendees can approach publicity on their own.

Tawny Lara shares from personal experience as an author, co-founder of a drink brand, and tired Millennial with a business degree. She unpacks the promotional strategies she’s used in the past while sharing what worked, what didn’t, and what she’d do differently.

SEMINAR TAKEAWAYS:

• Identify Your Niche Without Feeling Typecast: Discover how Tawny created a niche and The Sober Sexpert persona, leveraged them both into a book deal, and pivoted that expertise to the non-alcoholic drink industry. She’ll also discuss the reality of turning herself into a personal brand and why she wouldn’t do it again, providing tangible tips for those debating on doing the same thing.
• Preorder Campaign: Learn about Tawny’s preorder campaign for Dry Humping and the current preorder campaign for her forthcoming card deck. She’ll then share lessons you can apply to your own book launch or product launch campaigns. 
• Real Talk About Hiring a Publicist and a Virtual Assistant: Understand how much it costs to hire a publicist or an assistant while also seeing what they do. From there, you can make an informed decision on whether you want to hire help, fly solo, or create a hybrid approach for your promotional strategies.

WHO SHOULD ATTEND:

This seminar is perfect for writers, researchers, artists, and entrepreneurs who want to effectively promote their work without feeling overwhelmed or uncomfortable with self-promotion. Whether you have a completed project that needs visibility or are looking to establish yourself as an expert in your field, this class will provide you with the strategies and skills to handle your own publicity with confidence. 

Join us if you:

• Struggle with the idea of self-promotion and want to learn how to do it authentically. 
• Are looking to create a robust platform to showcase your expertise.
  
• Want to understand the roles and costs associated with hiring a publicist or virtual assistant.
• Need practical tips for launching a successful preorder campaign for your book or product. 
• Are curious about leveraging your niche to create a personal brand.

With Tawny Lara’s guidance and real-world insights, you'll leave the seminar empowered and ready to promote your hard work and expertise effectively.

TESTIMONIALS:

“When it comes to non-fiction, a big part of an agent’s job is wrangling a book proposal together with their author. Digging into the why of the project, discussing platform, and the like. It only benefits you to be more prepared. The more you have in there, the better. When Tawny’s proposal arrived in my agent inbox and I opened it, it was like that scene in Pulp Fiction when they open the briefcase and all golden light shines out. It was perfect. And I called her the same day asking to work on the project. You’ll learn a lot from her, absolutely” -Eric Smith, author & Tawny’s agent

“The publishing world is a minefield, and Tawny is a Bloodhound. Over the past decade, she's learned how to navigate this clusterfuck of this industry, cutting through the BS, so you can actually get published and your voice heard.” -Zachary Zane, Author of Boyslut, A Memoir and Manifesto

“Tawny is such an excellent resource for someone navigating publishing and proposals for the first time. I am a DIY-type who usually just uses Google to teach me everything, but having Tawny's help saved me weeks if not months of research and helped me feel extremely clear and prepared as I began the process. Very grateful for her expertise!” -Mariana Louis, archetypal tarotist

"Tawny Lara's class on writing non-fiction book proposals is a lighthouse for anyone eager to explore mental health topics with depth and empathy. Her expertise not only helps writers to craft impactful narratives but also to navigate the complexities of mental health with sensitivity and insight." - Sophie Saint Thomas, author of Reproductive Rites

“Tawny is not only an experienced journalist and writer, but she’s also a marketing wiz who can bring that extra special sauce to your book proposal. If you want to actually sell your book, there’s no one else that I’d rely on to teach me the 101.” - Irina Gonzalez, editor, journalist, and author of the Raising Gen Alpha newsletter

"Tawny is a master when it comes to marketing yourself as a writer. She will help you focus your vision and tap into insider knowledge of the publishing world." -Gemma Hartley, author of Fed Up: Emotional Labor, Women, and the Way Forward

“Tawny will help you sell your book proposal. She knows the game, and she will teach you how to play it.” -Paulina Pinsky, co-author of It Doesn’t Have to be Awkward

"Tawny, I wanted to take a moment to thank you for what was a chock-full-of-info book proposal seminar yesterday. I am so glad I came; it was worth my time in all respects! Thank you for being so generous and forthcoming and giving us so much knowledge about the book proposal process in such a clear and seamless way. I feel like every minute had something valuable to offer. My kind of seminar!" -former student

PAYMENT OPTIONS:

• Instructor: Tawny Lara
  

• Tuesday February 4th, 2025

• Live Seminar Via Zoom 7:00PM – 9:00PM Eastern

• Tuition is $75