Sunday, January 23rd, 2022
4-Part Morning & Afternoon Zoom Seminar
Starts at 1PM EST/ 12PM CST/10AM PST
Any questions about this 1-day workshop? Use the Chat Button (lower left) to talk with us. A recording of all sessions will be made available to enrollees.
Led by literary agent at Trident Media Group, Mark Gottlieb, and award-winning author, Ying Chang Compestine.
With Mark's representation, Ying signed a six-figure, three book deal in October 2021. Her YA book, A Banquet for Hungry Ghosts, was just picked up for TV this month (10/21) as an animated anthology horror series adaptation by 108 Media.
Ying is an award-winning author, inspirational speaker, and former food editor for Martha Stewart's Whole Living magazine. Ying is the multi-talented author of 20 books including fiction, picture books, and cookbooks. She has also worked as the spokesperson for several international companies such as Nestle Maggi and Celestial Seasoning. Many of Ying’s books have won numerous awards globally and are required reading in schools around the world. A few are currently being adapted into TV shows and a feature film.
Session 1: Preparedness for Writers
10:00AM PST -11:15AM PST via Zoom
This first session will focus on what it means to write the right idea. The economics of book publishing will be explored, as well as how to judge one’s own book idea and what it means to be a writer in search of a book idea, wondering to themselves, “What’s next?” Also covered in this session will be a larger exploration of the book publishing landscape, in terms of what an author platform is and how to go about building one through author websites, newsletters, social media and other means.
This course will also help authors prepare the perfect package in presenting to their potential dream team of a literary agency. Specifically, models for success will be provided and examples of what make for strong pitches will be shared. Facts about the right kind of fiction and nonfiction book proposal will be discussed. The class will then shift toward what it means to find the right literary agent through the querying process and how to relate to literary agents. How to respond to literary agents when they express interest, silence or a rejection letter will also be discussed.
Session 2: The Business of Books
11:15AM PST - 12:15PM PST via Zoom
This session goes into what it means to make a book deal with a publisher by exploring the actual selling of a book. How to locate the right book publisher will also be explored. Questions over what it means to work with a co-writer or ghostwriter will be briefly discussed. More deeply explored will be negotiation nuggets of wisdom and how to read and understand an actual book deal memo.
Attendees will gain a better understanding of contracts and how the book advance and how royalty rates factor into that. The importance of the delivery-portion of a contract will also be discussed, as well as what it means to have one’s book registered for copyright. The subsidiary rights section of contracts will be explained, as well as the warranties and indemnity clauses in contracts. Of important note in contracts: author copies, cover consultation/approval, options and accounting will also be covered.
From there, the writing process will be discussed, as well as what it means to work with a book publisher through book launch, cataloguing, six-month-period meetings, sales conference and more.
ONE HOUR BREAK
Session 3: Spreading the Word
1:15PM PST - 2:30PM PST via Zoom
This section will go into pre-publication publicity & marketing by exploring what it means to put oneself in the hands of experts, while also knowing how to sell one’s own books.
This section will go into the author book tour, interviews and how to build book buzz. This segment will then move toward a discussion of launching a book and keeping it alive, by focusing on pub date, reviews, book giveaways, connecting with readers, appealing to bookstores, making events, appealing to awards ceremonies and blook clubs, as well as generally continuing to pitch one’s book to various marketing/publicity outlets.
Then, the class will move toward a discussion of book sales, what it means to appeal to special sales markets, how to address returns, and generally understand the book sales numbers in order to know what it means to prepare for a successful publication to get in line for a second book deal.
Session 4: Baiting the Hook
2:30PM PST - 3:45PM PST via Zoom
This last section of the class is an intensive on hook writing, also known as the elevator pitch. The class will lend participants a feel for comfortable public speaking in the fashion of selling a book idea to an agent, editor or publisher. Rarely is such an industry insider craft shared.
This is a great opportunity to get your book idea in front of a published author in award-winning writer Ying Chang Compestine, and in front of a literary agent from Trident Media Group, book publishing’s #1-ranked literary agency.
- How to get a literary agent
- How to work with a literary agent
- Honing in on just the right book pitch
- Knowing what goes into a book proposal
- Writing a great query letter
- Finding the right publisher
- How to work with an editor
- How to reach readers
- Understanding book sales and platform
“To find someone in the publishing world these days who possesses such style and grace…a throwback. Crown moldings and brass door knocker in a world of prefab housing. —Lesley Kagen, New York Times bestselling author
“He is professional, knowledgeable, and deeply cares about the careers of his clients. …I'm lucky to have Mark in my corner!” —Alan Hlad, USA Today bestselling author
“My writing career never would have advanced as fast or as far without Mark's help.” —James Breakwell, bestselling author
“He goes above and beyond his work expectations by cultivating caring relationships with his clients, always expressing empathy and patience. He is kind, supportive and knows what he's doing.” —Ruby Karp, author of Earth Hates Me
ONLINE COURSE STRUCTURE:
This 1-Day Workshop will meet via Zoom on Sunday, January 23rd, 2022.
Session 1 will be 10:00 AM – 11:15 AM PST
Session 2 will be 11:15 AM – 12:15 PM PST
ONE HOUR BREAK
Session 3 will be 1:15 PM – 2:30 PM PST
Session 4 will be 2:30 PM – 3:45 PM PST
*Recordings of all sessions will be made available to everyone who enrolls.
You can pay for the course in full or use Shop Pay or Affirm to pay over time with equal Monthly Payments. Both options are available at checkout.
Ying Compestine & Mark Gottlieb | Live via Zoom
January 23rd, 2022
Seminar is fully ONLINE and meets via Zoom
Ying Chang Compestine is the former longtime editor of Martha Stewart’s Body & Soul magazine and author of fifteen books for adults and children. Her writing regularly appears in such magazines as Self, Eating Well, Cooking Light, Men’s Health, and Delicious Living. A native of Wuhan, Ying Compestine is the author of the acclaimed novel Revolution is Not a Dinner Party which chronicles her experience of growing up in China during the Chinese Cultural Revolution. She is the host of the popular TV cooking show New Ideas for Delicious Meals on Phoenix TV.
Mark Gottlieb is a highly ranked literary agent both in overall deals and other individual categories. Using that same initiative and insight for identifying talented writers, he is actively building his own client list of authors. Mark Gottlieb is excited to work directly with authors, helping to manage and grow their careers with all of the unique resources that are available at book publishing’s leading literary agency, Trident Media Group. During his time at Trident Media Group, Mark Gottlieb has represented numerous New York Times bestselling authors, as well as award-winning authors, and has optioned and sold books to film and TV production companies. He previously ran the agency’s audiobook department, in addition to working in foreign rights. Mark Gottlieb is actively seeking submissions in all categories and genres and looking forward to bringing new and established authors to the curious minds of their future readers.